| Core Motivation |
Luxury as proof of success |
Luxury as freedom from friction |
| Property Philosophy |
Shows success through real estate |
Wants the home to operate how they want |
| Property Type |
Trophy properties as status signals |
Unique, non-cookie-cutter floor plans |
| Renovation Approach |
Renovation projects on deck |
Prefers turnkey ready |
| Top Amenities |
Wine cellars, home cinemas front of mind |
Wellness, calm, and recovery spaces first |
| Buyer Age |
Older buyers, 50+ bracket dominant |
Mid-30s to mid-40s buyers entering market |